Changing people and tribes.
Tribe Initiated Thinking.
Tribes are the starting point of our philosophy. Some claim this to be a simple bottom-up strategy, but in our way of working we call this: Tribe Initiated Thinking©.
Behavioural Design.
Behaviour design is a set of techniques and patterns you can use to change the way people behave and make decisions, or design that draws on behavioural psychology.

What we do.
Plan.
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Brand Strategy
Concept Design
Social Architecture
Build.
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Brand Expression
Creative Direction
Community Design
Connect.
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Brand Activation
Experience Creation
Social Media Management

Gaga is an independent creative consultancy on a mission to build close-knit tribes and tribe-empowered brands.
If you’re looking for a big, corporate agency, back away slowly.
If, however, you want an agile crew of ingenious mavericks, then look no further.
