P-Bay rebranding.

P-Bay is a big name in the pigeon scene. As one of the major online auction websites, they are an important place for people that have a passion for pigeon sports. The brand has evolved enormously since their very beginning, and needs to have its identity aligned with the today’s reality.

To find out what their reality was, P-Bay asked us for a rebranding and to determine their identity. During our brand identity workshop, we identified several aspects of the P-Bay brand and defined their brand totem.

P-Bay now has a clearly stated identity, backed with an asset of values, brand characteristics and more metrics that differentiate them from competitors. From there on, we took the visual identity of the brand under control, and created a new, solid graphic that aligns seamlessly with the actual identity.

The next steps in this process is to get more touchpoints with the tribe using tribe-empowering content and social media planning.