P-Bay Olympic Auction.

P-Bay is a big name in the pigeon scene. As one of the major online auction websites, they are an important place for people that have a passion for pigeon sports. So what happens when an Olympic Racing team comes up for sale? P-Bay wanted to find out more about their tribe: where do they come from, what convinces them to place a bid and how much will they bid?

We set up a Facebook ads campaign that helped us track traffic leading to the auction website. With simple A/B testing we could learn a lot about what content we can use to convince, convert and engage. And by wisely using the momentum of the auction we created a campaign with a lot of impact and insights.

P-Bay is already big in Asia, that’s something we already knew. But by mainly targeting the European market, we also learned where in Europe our tribe is strongly represented. Our ads campaign generated a lot of traffic, with significant peaks during those moments, resulting in a fairly low CPC for this campaign.