Game Mania




Game Mania is not your typical toy store. They specialise in computer and console games, with a special focus on second hand.  Current evolutions in the market, evolving more to software as a service (leasing games) and online stores that are platform owned (cf. Playstation Store), forced Game Mania to rethink their future. 
We Make You Happy was asked to rethink the retail-experience. They approached Gaga to bundle our experience and know-how. 

We were aware of the problem, but you gave us the answer to the untold questionGame mania Marketing Team


We focused on the transformation of the concept-stores into communities. The focus shifted from shelves and promo’s to small events and social gatherings of gamers who serve as ambassadors of the Game Mania brand. In Q2 and 3 of 2017, We Make You Happy and Gaga plan some unique events to transition from the old ‘stores’ to the new Game Mania experience.


Vesten 15
1785 Merchtem
0032 473 65 05 90

BE 0865 581 478