Tribes make the individual stronger and can mean a lot of good. From guiding behavioural changes to generally improving human well-being. So what are the magical powers of the tribe?
What’s wrong with chaos anyway. So rather than trying to control chaos, we should let if wash over us from time to time, and focus more on the things we can control.
A brand should not be a cause in itself. Engaging brands should look at themselves as platforms of exchange between humans, gathered in tribes. These tribes are the starting point of our philosophy.