Brand personas were never ment to be concepts that seem to be chiseled in stone. That's why we at Gaga shifted gears from personas to tribes.

No matter how you look at it, a group of girl friends have all what it takes to be a tribe. And that is more than a group chat on WhatsApp.

Are you lagging behind with updating your page on LinkedIn? We help you step by step to improve your page.

Now social media are the place where brands hang out, a brand’s personality gets amplified and needs more care than ever before.

Meet the tribelings! They all have their own tribal identity. Based on the Jungarian archetypes, but integrated in our tribal way of thinking.

As the end of the year draws nearer and resolutions are being made, we would like to give you some food for thought, to accompany the various meals that the current weeks are probably filled with.

As a company it is obvious you want to create and connect with your tribe. But how do you go about this?