Now social media are the place where brands hang out, a brand’s personality gets amplified and needs more care than ever before.
7 reasons why you should land your first job at Gaga
What’s wrong with chaos anyway. So rather than trying to control chaos, we should let if wash over us from time to time, and focus more on the things we can control.
Brand workshop? Game on!
Brand personas were never ment to be concepts that seem to be chiseled in stone. That’s why we at Gaga shifted gears from personas to tribes.
The invisible beauty of chaos
What’s wrong with chaos anyway. So rather than trying to control chaos, we should let if wash over us from time to time, and focus more on the things we can control.
Personas non gratae
Brand personas were never ment to be concepts that seem to be chiseled in stone. That’s why we at Gaga shifted gears from personas to tribes.
How we look at brands
There have been many definitions, visions or even epiphanies on how we should work with brands. We too have our own way of looking at brands.
Tribe Initiated Thinking©
A brand should not be a cause in itself. Engaging brands should look at themselves as platforms of exchange between humans, gathered in tribes. These tribes are the starting point of our philosophy.