We are an independent creative consultancy on a mission
to build close-knit tribes and tribe-empowered brands.

If you’re looking for a big, corporate agency, back away slowly.
If, however, you want an agile crew of ingenious mavericks, then look no further.

Latest story.

What does it take to create an engaging online community?

For the very first time, the Antwerp Triathlon Festival will bring people together with triathlon in Antwerp. Planning such an event is one great adventure, and many different partners have to work together to make it an unforgettable adventure. Our challenge was clear: get the event fully booked.


What we believe.

A brand should not be a cause in itself. Engaging brands should look at themselves as platforms of exchange between humans, gathered in tribes. These tribes are the starting point of our philosophy. Some claim this to be a simple bottom-up strategy, but in our way of working we call this:
Tribe Initiated Thinking©.



Map out the different target tribes and develop a detailed understanding of what distinguishes them.


Once we clearly articulated our tribes, it’s time to find our similarities. Where do our needs meet.


By understanding and adopting the dynamics of the tribe, we help define, build and lead conversations within the tribe.

Stories we wrote.

Our services.


Brand Strategy
Concept Design
Social Architecture


Brand Expression
Creative Direction
Community Design


Brand Activation
Experience Creation
Relationship Management

Get all the good from Gaga.
Don’t miss out on the bad stuff either.

Each new project calls for a collective of dedicated talents.

Vesten 15
1785 Merchtem

BE 0865 581 478